I often wonder when my fascination with the English language began.. Possibly at a young age, and it has only grown stronger over time. One aspect of this fascination is the diverse origins of English words. English takes words from a variety of languages, including Greek, Latin, French, Arabic, and German. When I encounter a... Continue Reading →
A Social Stock Exchange is a new concept in India. This article and linked podcast tries to explain what a Social Stock Exchange is, who is it for and how does it operate. This is the edited transcript of a discussion on Mentza, the live audio learning app
The world started to sit up and take notice of Behavioral Science about a decade or so ago. We now have Nudge Units where Behavioral Science informs government policies, Consulting arms that apply learnings from these sciences to solve business problems in multiple domains, and Behavioral Science-based approaches that are helping tackle the most wicked... Continue Reading →
I spent a few years of my career in the advertising industry, working on brands in chocolate, food & beverage categories. It was there that I started giving serious thought to what constitutes effective communication. Every piece of communication from every brand is like a person trying to gain attention of a mildly interested consumer,... Continue Reading →
The age-old conversation. Brand v/s Business. "Do I grow one, do I grow both? Why do I need a good brand, I should focus on my business? My business has a great brand. My brand value ensures business. What will my business gain from the brand? What will my brand gain in terms of business?... Continue Reading →
Have you ever met someone who says, ‘I want to be unhealthy’? I highly doubt it. Everybody is seeking a well balanced life, but the question is how to make that happen. It doesn’t have to be as elusive as some make it out to be. Well-being is all about balancing your body, mind and... Continue Reading →
‘Some'll win, some will loseSome are born to sing the bluesWhoa, the movie never endsIt goes on and on and on and on’ 'Don't Stop Believin' from The Journey 2022 has ended. We bid goodbye to it with a ferocity combined with relief. And as we turn into 2023, we also know that nothing has... Continue Reading →
There is one difference you often notice between people who achieve their goals and those who don't. People who succeed, consistently monitor their progress and make course corrections. But even with progress monitoring, many fail to achieve their goals. What more can we do to improve our chances of success? This was the question that... Continue Reading →
There is much to be happy about. Perhaps as much to be careful and apprehensive about. But in the few years that have just gone by, there is just way too much to be grateful about. That we are still alive, back to being social beings, that our kids are back in schools, that the... Continue Reading →
'Curiosity grabs attention. Curiosity also killed the cat.' We are told to make a powerful opening at a presentation or a 1 - 1 conversation. 'Grab their attention!' is the commonest advice. It's also the reason most of us don't get started beyond the first presentation slide until the last minute. Countless books don't get... Continue Reading →
