Throughout history, storytellers have held a special place in society, revered for their ability to weave narratives that transcend time and space. From the ancient bards and oral tradition keepers to contemporary authors and filmmakers, these skilled communicators have been the custodians of knowledge, culture, and wisdom. Storytellers have the power to transport us to... Continue Reading →
In the realm of live audio apps, Mentza stands out as a platform that fosters learning, growth, and meaningful connections. At the core of this app lies a concept that encapsulates the essence of its community: the Circle. In this blog post, we delve into the significance of why Mentza chose to name its most... Continue Reading →
In our pursuit of personal growth, it's easy to fixate on the big milestones—acquiring wealth, attaining high positions, or gaining power. Each of which, is great, but in the beginning of the journey feel unattainable. For growth to start its journey, one has to feel it not only when those grand achievements arrive but more... Continue Reading →
Image by Dwi Rizki Tirtasujana from Pixabay This blog is based on a discussion on Mentza by @sumaiyavariava on misnomers. You can listen to the full conversation by clicking on the button below if you prefer to listen than read Listen to this Conversation Today, let us embark on a fascinating journey into the world... Continue Reading →
Source: Session 1 of 4 MasterClass Series on Mentza with Coach Shane Cragun & Co-host Anurag Vaish; Date: 20th May 2024, 6PM IST. Session 2: 3rd June 6PM IST on Mentza. Duration 40 Minutes. Free to Attend. Joining Link: https://on.mentza.com/circles/62693 Leadership has long been a subject of fascination and study, but in this new age... Continue Reading →
Have you ever experienced a moment when you struggled to teach someone, or encountered a boss whose communication style got under your skin? It’s important to recognize that people are not the same – they have different ideologies, preferences, priorities, and communication styles. To effectively influence others, we cannot follow a one-size-fits-all approach. Instead, we... Continue Reading →
Fixed mindset is a given. Growth mindset is hidden. Something switches it on for some. The rest never even know that they have always had it, just that it wasn’t switched on. The Myth Conventional wisdom prescribes a set of self-motivated changes in perspectives and approach to learning and challenges for one to develop a... Continue Reading →
Do you ever find yourself struggling to communicate with someone? Maybe it's a coworker who always seems to push your buttons, or a family member who never seems to listen. It maybe someone being bossy, talking over you, backbiting, spreading rumors, or simply not being ready to listen. Whatever the case may be, dealing with difficult people can be frustrating and stressful. But what if I told you that these situations could actually be opportunities for growth and better understanding? The solution lies in self awareness as much as it does in effective communication. Shifting our perspective and utilizing effective communication strategies can help us navigate these challenging situations with grace and professionalism. Let's find out how.
Do you ever wonder how long your content remains relevant to your audience? In this blog, we explore the concept of content half-life and the half-life of relevance. Inspired by a conversation on Mentza, we delve into the duration that pieces of content take to reach 50% of their total lifetime engagement. While algorithms are great at measuring engagement, they fail at measuring common sense. We also introduce the term "the half-life of relevance" and how it measures the rate of decay of content's relevance over time. As a brand, it's crucial to focus on your audience and create content that answers one fundamental question: "Is this content piece hangout-able?" In this blog, we discuss tactics to increase relevance and hangoutability, such as focusing on audience interests, participating actively in the digital ecosystem, and creating unique, intriguing content.
If that title got you reading, you agree that there’s a difference between time and attention. You also agree that each has its place in branding, marketing, and advertising. So let’s begin with a thought experiment - It’s the day! First day — first show! You are uber-excited! The buttery popcorn is slowly warming in... Continue Reading →