Social Stock Exchange – What are they?

A Social Stock Exchange is a new concept in India. This article and linked podcast tries to explain what a Social Stock Exchange is, who is it for and how does it operate. This is the edited transcript of a discussion on Mentza, the live audio learning app

Behavioral Science: Why the Disillusionment?

The world started to sit up and take notice of Behavioral Science about a decade or so ago. We now have Nudge Units where Behavioral Science informs government policies, Consulting arms that apply learnings from these sciences to solve business problems in multiple domains, and Behavioral Science-based approaches that are helping tackle the most wicked... Continue Reading →

Brand v/s Business v/s Marketing

The age-old conversation. Brand v/s Business. "Do I grow one, do I grow both? Why do I need a good brand, I should focus on my business? My business has a great brand. My brand value ensures business. What will my business gain from the brand? What will my brand gain in terms of business?... Continue Reading →

Monitoring Progress for Goal Achievement

There is one difference you often notice between people who achieve their goals and those who don't. People who succeed, consistently monitor their progress and make course corrections. But even with progress monitoring, many fail to achieve their goals. What more can we do to improve our chances of success? This was the question that... Continue Reading →

How to Grab Attention From Your Audience?

'Curiosity grabs attention. Curiosity also killed the cat.' We are told to make a powerful opening at a presentation or a 1 - 1 conversation. 'Grab their attention!' is the commonest advice. It's also the reason most of us don't get started beyond the first presentation slide until the last minute. Countless books don't get... Continue Reading →

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