FUNDAMENTAL PERCEPTS OF BEHAVIORAL SCIENCE Want to change Behavior? Could be your own, or the behavior of customers, clients, family, peers, bosses, co-workers, your country’s leaders or all of humankind? Of course we do - who doesn’t? As anyone who has tried to change anyone’s behavior would know, it’s an uphill task, right up there... Continue Reading →
There is much to be happy about. Perhaps as much to be careful and apprehensive about. But in the few years that have just gone by, there is just way too much to be grateful about. That we are still alive, back to being social beings, that our kids are back in schools, that the... Continue Reading →
It's been over 15 years since I got my first taste of Behavioral Sciences. The book Influence by Robert Cialdini is magical in driving people to change their mindset, almost 180 degree. From how one mostly thinks about influencing human behaviours and how it actually happens, quite effortlessly. After several years when he and I... Continue Reading →
