Have you ever experienced a moment when you struggled to teach someone, or encountered a boss whose communication style got under your skin? It’s important to recognize that people are not the same – they have different ideologies, preferences, priorities, and communication styles. To effectively influence others, we cannot follow a one-size-fits-all approach. Instead, we... Continue Reading →
Content Half-Life & The Half-Life of Relevance | Thought Principles for Content Creation For Brands
Do you ever wonder how long your content remains relevant to your audience? In this blog, we explore the concept of content half-life and the half-life of relevance. Inspired by a conversation on Mentza, we delve into the duration that pieces of content take to reach 50% of their total lifetime engagement. While algorithms are great at measuring engagement, they fail at measuring common sense. We also introduce the term "the half-life of relevance" and how it measures the rate of decay of content's relevance over time. As a brand, it's crucial to focus on your audience and create content that answers one fundamental question: "Is this content piece hangout-able?" In this blog, we discuss tactics to increase relevance and hangoutability, such as focusing on audience interests, participating actively in the digital ecosystem, and creating unique, intriguing content.
Time Economies v/s Attention Economies & Their Role in Digital Marketing
If that title got you reading, you agree that there’s a difference between time and attention. You also agree that each has its place in branding, marketing, and advertising. So let’s begin with a thought experiment - It’s the day! First day — first show! You are uber-excited! The buttery popcorn is slowly warming in... Continue Reading →
Navigating Recruitment and Adapting to the Changing Job Market: A discussion with a Seasoned HR Professional
Dr. Manoj Varghese, a former HR leader at Google and Facebook, shares his insights on how to improve recruitment outcomes. He emphasizes the importance of structured interviews, interviewer training, and assessing a candidate's attitude, skills, and knowledge. He also discusses the evolving job market and the role of artificial intelligence in creating new opportunities. To succeed in the present and future job markets, individuals must remain open to learning and showcase a positive attitude during interviews. Preparation and strong communication skills are key to landing a job offer.
Understanding the role of Values & Beliefs in our growth journey
This blog is the based on a conversation on Executive Presence as part of a series of discussions on 7 growth skills on Mentza & hosted by Devraj Ghosh Click Here to Listen to the Full Podcast The desire to grow is innate in us as human beings. An essential part of personal and professional... Continue Reading →
Executive Presence: What It Is and How to Build It
This blog is the based on a conversation on Executive Presence as part of a series of discussions on 7 growth skills on Mentza & hosted by Devraj Ghosh Click Here to Listen to the Full Podcast Have you ever been in a room with a leader who commands attention and inspires confidence? Or noticed... Continue Reading →
I didn’t know how to answer – “tell me something about yourself”
Many years back, when I interviewed at the Stephen’s college in Delhi, I was asked, “tell me something about yourself”, and I had no idea what to say. I had no problems answering factual questions about science and general awareness, but just didn’t know how to construct my answer to, a now seemingly benign question,... Continue Reading →
Social Stock Exchange – What are they?
A Social Stock Exchange is a new concept in India. This article and linked podcast tries to explain what a Social Stock Exchange is, who is it for and how does it operate. This is the edited transcript of a discussion on Mentza, the live audio learning app
What I learnt from Advertising about communication
I spent a few years of my career in the advertising industry, working on brands in chocolate, food & beverage categories. It was there that I started giving serious thought to what constitutes effective communication. Every piece of communication from every brand is like a person trying to gain attention of a mildly interested consumer,... Continue Reading →
Brand v/s Business v/s Marketing
The age-old conversation. Brand v/s Business. "Do I grow one, do I grow both? Why do I need a good brand, I should focus on my business? My business has a great brand. My brand value ensures business. What will my business gain from the brand? What will my brand gain in terms of business?... Continue Reading →