How to switch on your Growth Mindset? 

Fixed mindset is a given.  Growth mindset is hidden.  Something switches it on for some.  The rest never even know that they have always had it, just that it wasn’t switched on.  The Myth Conventional wisdom prescribes a set of self-motivated changes in perspectives and approach to learning and challenges for one to develop a... Continue Reading →

Brand v/s Business v/s Marketing

The age-old conversation. Brand v/s Business. "Do I grow one, do I grow both? Why do I need a good brand, I should focus on my business? My business has a great brand. My brand value ensures business. What will my business gain from the brand? What will my brand gain in terms of business?... Continue Reading →

How to Grab Attention From Your Audience?

'Curiosity grabs attention. Curiosity also killed the cat.' We are told to make a powerful opening at a presentation or a 1 - 1 conversation. 'Grab their attention!' is the commonest advice. It's also the reason most of us don't get started beyond the first presentation slide until the last minute. Countless books don't get... Continue Reading →

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