FUNDAMENTAL PERCEPTS OF BEHAVIORAL SCIENCE Want to change Behavior? Could be your own, or the behavior of customers, clients, family, peers, bosses, co-workers, your country’s leaders or all of humankind? Of course we do - who doesn’t? As anyone who has tried to change anyone’s behavior would know, it’s an uphill task, right up there... Continue Reading →
Earth Day on Mentza
Earth day is a reminder to all humans that we need to be obsessively concerned about our planet. There is no lack of awareness about the issues that threaten us, but there certainly is a lack of actions mostly driven by our own inability to imagine them. For instance, I love the idea of a... Continue Reading →